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Fender was founded in Southern California and has established a worldwide influence that extends from the studio to the stage and beyond. Everyone from beginners to the world's most acclaimed artists used Fender instruments, amplifiers and equipment, making the company not only an industry leader, but also a cultural symbol with worldwide reach. Nearly seven decades since founder Leo Fender built his first electric guitar, Fender's reach transcends instruments and accessories, encompassing a range of innovative digital experiences that fuel musical expression and serve musicians at every stage of evolution.
Fender has a wide range of merchandising items.